A redirect is a way to send both users and search engines to a different URL from the one they originally requested. For more detailed steps, read our complete guide on how to submit a website to search engines. An XML sitemap is the one you should submit to search engines. It shows all the pages within your site, along with their importance and relationships with each other. Thanks to this structured site hierarchy, crawlers can find specific content more easily.

• The spam policies detail the behaviors and tactics that can lead to a page or an entire site being ranked lower or completely omitted from Google Search.
• Get all the insights you need to increase your rankings in the organic search results.
• The period in which a page updates after some user interaction, like clicking on a button or pressing a link.
• To achieve this, search engines need to find the best pages.
• And indeed, soon after the website’s launch, the tech giant started showing HouseFresh at the top of search results.

This is necessary to determine what search terms users are typing in the search box and create content that satisfies their intent. On-page SEO is important because it gives search engines several signals to help them understand your content. This allows search engines to better understand your content.

Search Engine Land’s SEO resources

Remove comments that include links to other websites, even non-spam messages. If your website is already online, remember to redirect your old URLs after changing the permalink structure. This way, you can prevent losing existing referral links on your live WordPress site. Head to Dashboard → Settings → Permalinks to change the default permalink structure. Then, select the Custom Structure option and include the necessary tags. Website URLs appear in search results, and most visitors trust clean and readable permalinks more than suspicious ones with random letters and numbers.

• If someone is searching for “dog,” you don’t know if they want a list of dog breeds, information about dog food, a place to buy a dog collar or just a site with cute photos of dogs.
• Research your business opportunities using your own data as well as market reports from trusted authorities to decide where you want to be visible in the search results.
• With that in mind, ecommerce SEO is a crucial part of ensuring your site appears early and often in search engine results for terms related to your offering.
• To start with Google Analytics, you need to create an account.
• Link from older posts to newer posts and vice versa.

…and it spits out a list of keywords related to that topic. Fortunately, there are a handful of free SEO tools that make finding popular keywords a breeze. In fact, the right keyword can mean the difference between thousands of visits per month… or a piece of content that nobody reads. Well, you’d head over to the social media marketing page on Wikipedia. I’m peeling back the layers on how to seamlessly weave SEO magic into your writing. Let’s dig into the practical tips for making your content not just seen but loved by both users and algorithms.

Use Official Google Sources

The contents of the leak are also not necessarily proof that Google uses the specific data and signals it mentions for search rankings. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. “Black hat SEO” refers to techniques and strategies that attempt to spam/fool search engines. While black hat SEO can work, it puts websites at tremendous risk of being penalized and/or de-indexed and has ethical implications. SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time.

• This is one thing that a lot of website owners do wrong.
• You can check the description displayed by Google for several terms related to your page and make any changes to the text to make it more appealing to the user.
• The map shown in the top results on Google local search comes from GMB profiles.