So if you switch over to these next-gen formats, your site’s user experience is going to go down the drain. And I recommend testing your page speed using two different tools. So if you’re serious about improving your site’s loading speed, it might be time to upgrade to a premium host or to a dedicated server.

SEOptimer is easy to use and great for people starting out in SEO. Its a lot cheaper than other platforms like Moz and essentially fills all our needs. With the mass influx of AI-generated content coming our way this year, competition is about to get a lot stiffer for all of our keywords. If you have a piece of content that is currently performing well, protect your top positions by making sure it is updated regularly. Not sure what tools you should be using or where to start?

Install an SEO-friendly theme

Usually, once you get your technical SEO correct, you may not have to deal with it again. As you can see in the diagram above, paid results have the “Sponsored” label to differentiate them from organic results. To learn more, read our guide on the difference between SEO and PPC. Was searching for the topic On-page SEO and end up with your content, seriously got great value from your resource, the way in which the entire article is crafted was awesome. The important part of the SEO is one should consider the user’s perspective rather than to satisfy only the search engine needs.

In other words, links from websites with good-quality links pointing to them will yield better results. Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s search engine results page.

Why does it matter for SEO?

That said, although it might have its lure and can be used on test sites, black hat SEO typically ends in a penalty from search listings. But they are the ones to get right first if you want your business to rank well in local search. They concentrate on delivering specific information to users that they don’t need to go anywhere else to find. 81% of consumers use Google to research local businesses, and they look for things like online reviews. Links from domains on a topic similar to yours will carry more authority than those from random websites.

• This tutorial is useful for anyone who wishes to drive more traffic towards their website.
• Hart says the site hired consultants and pivoted to focus on Google’s recommendations, spending sleepless nights working to update the site.
• Place important landing page keywords further to the left.
• However, the focus shifts to acquiring backlinks from the specific region you’re targeting.