That said, they do reflect the overall sentiment of online searches. Plus, they give you a leg up when it comes to ranking on Google. Secondary keywords have lower search volume, but they have less competition, which makes them easier to rank for. Primary keywords have higher search volume, but they tend to be more competitive and difficult to rank for. Executing all of those strategies is a lot of work for sure.

• Moz Keyword Explorer – Input a keyword in Keyword Explorer and get information like monthly search volume and SERP features that are ranking for that term.
• Thanks for en-lighting us with your knowledge, it is helpful for many of us.
• We’re finding that it may not be necessary, and it may even be detrimental to your SEO.
• If yours is missing them, you run the risk of looking less-than-credible to your visitors.

The Learning Center is organized by topic for easy navigation, and each article includes links to other content you may find useful along the way. On-page SEO is the practice of optimizing your website contents so search engines and humans can easily digest it. Technical SEO is any sufficient technical action undertaken with the intent of improving search results, usually through making your site function efficiently. Off-page SEO involves actions taken outside of your website to impact your rankings. This year will be all about how Google and users respond to the mass influx of AI-generated content flooding the internet as we speak.

YouTube Description Templates That Have Helped Our Videos Go Viral

A nofollow link is equally valuable as a standard link. The only difference is that it does not pass the information about anchor text. No, it only means Google can read the mobile version of my website.

An upward trend in the number of domains linking to your site is still a good indication of how popular it is. But the qualityof the linking sites is much more important than the quantity of links coming in. Besides these pages, adding social proof to your site can also be a great SEO tip to increase your trustworthiness. Links to your social media accounts and testimonials and reviews from clients, customers, or users are ideal. These should just be used to split up your content to make it easier for visitors to read, not as a means to stuff keywords into prominent places in your pages. Learn specific strategies that you can use to build links to your site, including Broken Link Building, Link Bait, Evergreen Content and data-driven industry studies.

Keyword rankings

Google may not always display the meta description you set for your article. Sometimes, they override it and generate the description that they think will work best for users. When adding internal links, make sure your anchor text is relevant to the linked content.