They provide tools to enhance various aspects of your site, including on-page analysis, a sitemap generator, and schema markup. Match search intent – Show that you have what searchers want. Backlinks can only help you rank higher if they point to working pages. Featured snippets are quick answers in Google search results pulled from a page ranking in the top 10.

• The point here is that a well-structured site gives you a good way to determine your keyword strategy.
• A while ago I noticed that lots of SEO blogs were talking about voice search.
• It offers image compression, site speed optimization, schema markup, and other technical features that keep your website optimized for search.
• Our best articles and guides on all things projects, hand-picked by the editor.
• By clicking each keyword and selecting the ‘Pages’ tab, you can reveal whether more than one page ranks for the selected query.

Looking forward to see a post on technical site audit to become pro in site auditing. But if you want to dig deeper into your technical SEO, I highly recommend using an SEO audit tool. But when your site architecture links your pages together, Google can easily find and index your entire site. Sure enough, because my content is designed to make Google searchers happy, my page quickly went from #15 to the #4 spot in Google. This tells you who the influencers in your niche are.

Tools for determining the value of a keyword

But you might find that many resources offer conflicting information. If you’re great at creating and promoting content, determine which keywords to go after and focus your efforts there. Organic traffic is a much better leading indicator of the health of your SEO efforts. By looking at the organic traffic to your site, you can get a gauge for the actual volume of visitors coming to your site, and where they’re going.

Good, helpful, engaging content is vital for getting other sites to link to yours naturally. Identify content gaps or opportunities to create more comprehensive, valuable, or engaging content that appeals to your shared target audience. By studying your competitors, you can gain valuable insights into industry best practices, identify gaps in your strategy, and uncover opportunities to capture a larger market share. Generate a more comprehensive list of related keywords and phrases using your seed keywords. Start by brainstorming broad, relevant topics and terms related to your business, products, or services.