Duplicate content “penalty” If you have some content that’s accessible under multiple URLs, it’s fine; don’t fret about it. It’s inefficient, but it’s not something that will cause a manual action. Copying others’ content, however, is a different story. The web in general is not valid HTML, so Google Search can rarely depend on semantic meanings hidden in the HTML specification. Links are a great way to connect your users and search engines to other parts of your site, or relevant pages on other sites.

Im going to follow these strategies with my business blog in 2018. Thanks a lot Alex for creating this kind of beneficial contents. This will help me with my website since I’ve been struggling to grasp the basics of search engine optimization. Maybe some of these key factors is what is needed for me to get my website ranked. If your rankings and organic traffic increase, you are probably in the right direction.

The content marketing funnel

If you have the time, pull click-through rate data for different examples of each and compare them, then determine the amount of traffic lost from unoptimized metadata. Redirect issues include temporary redirects, redirect chains, and meta refreshes. These all have an impact on user experience , and therefore also impact SEO.

• FAQ sections answer popular questions about a topic.
• Sort the videos on the channel by the most popular videos.
• On-page SEO (aka on-site SEO) is the process of optimizing the content of a webpage for higher rankings in the SERPs.
• Black hat strategies let you cut down the complexity of link building, for example.

Without focusing on quality, no amount of optimization will help you rank higher. You can find out which content format works best for your topic by looking at the top-ranking pages on Google. These keywords are close variations of your primary keyword. And they make for great secondary keywords to target in your content. While the primary keyword may have a lot of competition, the secondary keywords likely have less.

Everything You Need to Grow Your Lists, Leads and Sales!

Optimize on-page elements step by step (at the same time, find free/inexpensive tools to use). I spoke with Olga Zhukova, a freelance SEO specialist at Olga Zhukova.com. Zhukova has experience consulting small business owners who either want to do SEO themselves or have already started doing it. Rubright shares three best practices for link-building outreach — so you can earn links without paying for them. Samantha North, content strategy consultant and founder of Content Foundations and samanthanorth.com, shares her top four keyword research best practices with us below. “Search intent is the reason behind the user’s search term, and if your content doesn’t match that reason, it’s very unlikely it will rank highly in Google.

• Crawling is the process in which search engines scan all the internet webpages continuously.
• As SEO has evolved, so have the ideas and practices related to it.
• By doing so, the search engine can provide results that better help the searcher accomplish their task.
• Look out for changing keywords and new search intent.
• And regularly fine-tuning their web pages to align perfectly with local preferences, trends, and buyer behaviors.