To guest blog effectively, find relevant and reputable websites that accept guest blog submissions. From there, write a high-value piece of content for that website and submit it along with a writer bio that mentions your brand. Many guest blogging sites will often let you insert one link back to your website. One of the most common strategies is through direct outreach, where you contact relevant websites to see if they’ll link to a piece of your content.

The good news is that the basics of SEO remain the same. Focus on helping them, always, and not just gaming the algorithm. Your goal isn’t just to rank highly — it’s to get the right content in front of the right people. Google’s Mobile-Friendly Test checks how easily a visitor can use your page on a mobile device. It also identifies specific mobile-usability issues like text that’s too small to read, the use of incompatible plugins, and so on.

Use keywords to formulate a content strategy

Keyword Explorer Find traffic-driving keywords with our 1.25 billion+ keyword index. If you have more than a few thousand URLs on your site, how you organize your content may have effects on how Google crawls and indexes your site. Specifically, using directories to group similar topics can help Google learn how often the URLs in individual directories change. If you’re open to a little technical challenge, you could also submit a sitemap—which is a file that contains all the URLs on your site that you care about. Some content management systems may even do this automatically for you. However this isn’t required, and you should first focus on making sure people know about your site.

A website with pages that take too long to load will have higher bounce rates and rank worse. Steps like website caching, compressing images, and reducing page redirects are some of the effective ways to optimize speed. Additionally, you can use tools like GTmetrix and PageSpeed Insights to determine which components to optimize.