A great place to start is a keyword research tool where you can look specifically for “question” keywords. Once the new post or page is published, add a couple of internal links from other topically-relevant pages. If you have clear navigation, your visitors will find what they need more easily. With relevant contextual links, they’ll spend more time with your content instead of leaving the website to find their answers elsewhere.

Out of the six platforms in this comparison only Squarespace managed to improve their scores this year. The performance score for WordPress was slightly lower in April 2024 than in the beginning of the year, but less than one percentage point. However, that percentage drop is lower than the top ranked CMS, Duda, which experienced a drop of 5.41 percentage points. The data reported in the Search Engine Journal articles are based on measurements of mobile data. The scores are in the form of percentages which represent the percentages of website visits that resulted in a good Core Web Vitals score.

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They show you a list of ideas based on the seed keyword idea you’ve entered. This is also how Google and other search engines understand what your page is about. They do this by looking at the clickable words in the link, known as anchor text. Internal linking helps search engines find all the pages on your website, understand what each page is about, and highlight the pages you believe to be the most important. “Google has replaced my article with the giant AI Overview box, and it spits out an answer that is mostly wrong,” Leiter says. Leiter says he doesn’t believe he’ll get more traffic than he used to as the top search result.

• This percentage indicates how hard it’ll be to earn a high organic ranking—one that’s more likely to get views and clicks.
• If your content is difficult to read, readers will bounce off your page .
• SEOptimer is better than other Website SEO Checkers through it`s super fast SEO analysis execution, JavaScript rendering and breadth of features.
• We’ll look into each of these three concepts more deeply next.

Then, pick one word or phrase to use on one page of your site. In other words, you don’t want to target different keywords on one page. You want to target one keyword, as well as any keywords it’s semantically related to. You can conduct a competitor analysis to uncover things like new keywords to leverage, where competitors get backlinks from, and new opportunities to capitalize on. Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel.

What are links?

Balancing aesthetics and SEO involves creating a visually appealing site optimized for search engines. This means using clean, responsive designs, optimizing images, and ensuring content is easily navigable. It’s about making the site attractive to users while keeping it accessible and understandable to search engine algorithms.

• And get actionable recommendations for fixing any issues.
• Incorporate both internal and external links to establish authority and relevance.
• You should always try to maintain a healthy link profile.
• My search traffic has improved 3x this year (essentially non-existent in December last year).
• It’s important because backlinks are one of Google’s top three ranking factors.
• For millions of businesses that rely on the mechanisations of the Search machine, SEO can be an unavoidable game.