Meaning that significant portions of users want different things from the results. The availability and accuracy of metrics depends on the keyword research tool you’re using. For more ways to find keywords, check out our guides on SEO keyword research and PPC keyword research. Your SERP rivals aren’t necessarily the same as your business rivals.

• Finally, we checked the top-ranking pages and their stats in the SERP overview.
• Keep in mind that the goal of search engines is to provide quality content so that their users are satisfied with search results and keep using their search engine.
• Similarly, you may need to have the same content under several pages on your website.
• This process works with how search engines crawl and understand online content to deliver the best possible results.
• Search engine users will typically not look much past the first page of results, so companies hire SEO professionals full-time to ensure that a website is maintained with proper SEO.

These factors include both on-page and off-page factors, which we will discuss below. Search engine giant, Google will never give away the exact algorithm they use to rank sites. In order to get your content in front of the right people, you would probably do this. For instance, let’s say that you have an article about how to build a birdhouse. By giving your website SEO definition, you ensure that your digital content is easy to find and view.

What is SEO? (+ Easy Guide to Improve Your Website’s SEO in

Mobile Friendly — With the rise of mobile technology, an ever-growing slice of search activity occurs on phones and similar devices. Correspondingly, the major search engines will penalize websites or pages that are not optimized for a streamlined mobile experience. Loading Speed — Pages that load quickly tend to rank higher in search engine rankings. When a page or one of its elements takes a while to load, it creates a negative user experience. Keywords refer to the subject or topic of a content piece that is the basis of a search query. Keyword research and selection are closely tied to content production and fundamental to SEO marketing efforts.

• That doesn’t leave much traffic for pages that rank lower on SERPs.
• Many people assume that everything on your page should be original but that’s not entirely accurate.
• So you appear high on search engines, get a ton of traffic, but then your website visitors realize your company isn’t what they were looking for.
• It’s better to have a few links from good sites that are relevant to yours, than loads of junk and irrelevant links just for the sake of it.

Never used but atleast this inspires me to get me out of my comfort zone to do something creative and get traffic + rankings. I will definitely give this a try and see how it works for my niche. First, find a site that’s ranking for a keyword you want to rank for.

iv. Enhance User Experience

If you have alternative views of your product, include keywords that people would use if they were searching for those images in search. Search engine bots will discover your pages and products on your website based on a clear internal linking structure that is easy to follow — and not too deep. The content on your homepage should help visitors learn more about your business and the products you have to offer in a clear and concise way. Let’s look at some of the best tips for ecommerce sites that are lacking in the SEO space. If you want people to find your products more easily, you need an ecommerce SEO strategy, and checking each item off your list will make your strategy more effective.