Plus, if you want to collect useful metrics, you’ll need to import your keywords to another tool. You can also note down keywords that appear in the “Related searches” sections of relevant SERPs. Semrush’s keyword database is the biggest on the market—it contains over 25.5 billion keywords.

Update internal links pointing to broken pages with links to their updated locations. After fixing your broken pages, you need to remove or update any internal links that point to your old pages. For example, you wouldn’t want to block your blog posts and regular website pages. In infinite scrolling, content loads dynamically as users scroll down the page.

What is SEO (Search Engine Optimization)?

The focus keyphrase input field in the Yoast SEO meta boxIn this field, you can enter the phrase you’d like this specific post or page to rank for in the search engines. By adding this keyphrase , Yoast SEO will give you feedback on how well you’ve optimized the content for that specific keyphrase. It’s good to note that adding a keyphrase here doesn’t mean that Google will ‘know’ that you want the page to rank for that keyphrase. It simply helps Yoast SEO give you helpful feedback, so adding the keyphrase without looking at any of the feedback will not do anything for your rankings. Backlinks still remain the most important factor when it comes to search engine results rankings. High-quality content is the foundation of how you get there.

• Checking for broken links regularly is also a good practice.
• The more questions you ask, the better you’ll understand if this SEO company is a good fit for your business in the short- and long-term.
• Recognizing this, Google’s goal with content quality ranking factors is to favor content that appears to be written by an expert but does not necessarily have an expert involved.

Rather than having a mobile website and a desktop website, have a responsive site. This is a website that responds to the size of the screen being used to view it. It means that you do not have to scroll to the end of your mobile phone screen to see the content on a page as it should align to the size of your phone’s screen automatically. To save time, searchers tend to open pages in a bunch of tabs to test their multitasking superpowers.

Why are on-page SEO and off-page SEO important?

Quality — The quality metric of social shares involves the sentiment or opinion of the user, including comments, replies, and ratings. In this sense, quality metrics attempt to distill whether the user sharing the content did so in a positive, negative, or indifferent manner. From an international standpoint, global organizations typically establish separate marketing SEO strategies for each country in which they operate, including any necessary translation. In this way, international organizations can utilize a targeted approach across multiple countries and search results, attracting prospective customers from all over the world. Meta Description — The meta description appears below the title tag in search results, providing a general breakdown of the page in question. Typically limited to 160 characters, this description can deliver additional information that convinces a user to click through to the content.