Google states proximity to the searcher is no longer a primary factor in ranking local service ads. The opinions expressed in this article are the sponsor’s own. Keeping your website fast is important for user experience…

Links and brand mentions on authoritative websites show your credibility as a brand, business, or organization. As Google continues to care more about experience and expertise to separate the wheat from the chaff in content, there’s never been a better time to embrace your brand name and leverage it. In the past, updating content every 1-3 years was usually sufficient for maintaining rankings, but in 2024, a yearly content refresh should become a part of your standard workflow. With the mass influx of AI-generated content coming our way this year, competition is about to get a lot stiffer for all of our keywords. If you have a piece of content that is currently performing well, protect your top positions by making sure it is updated regularly. Unlock the results you’re looking for with technology-backed solutions designed for small businesses and agencies.

Additional Articles on Ranking and Visibility

Another important aspect to consider is the location of your target audience. If your website caters to a specific region or country, hosting your website on a server located within that region can give you an added advantage in terms of SEO. Search engines often prioritize websites that are locally hosted when displaying search results to users in that region. Uptime and reliability are crucial factors to consider when choosing a hosting provider for your website. Ensuring that your website is always accessible is essential for maintaining a positive user experience and maximizing your online presence.

• You can add this to your HTML with the alt attribute of the img element, or your CMS may have an easy way to specify a description for an image when you’re uploading it to your site.
• Our enterprise SEO services are structured so that they can integrate seamlessly into your established marketing team.
• Search engines are always updating their algorithms to provide quality search results to their users.
• Opt for hosting providers with multiple server locations to ensure maximum uptime and performance.