SEO includes researching search queries, creating helpful content, and optimizing the user experience to improve organic search rankings. Off-page SEO, which includes building high-quality backlinks to your website, is also important for SEO success. A case study by Ahrefs showed how a website, The Wirecutter, used link building to increase its organic traffic by 66% in just six months. By creating high-quality content that other websites wanted to link to, The Wirecutter was able to earn backlinks from authoritative websites and improve its search engine rankings. On-page SEO involves optimizing the elements of your website that are directly controllable within your web pages.

So, for example, a short-tail keyphrase might be “Logo design”. Putting that into Google will get you an awful lot of hits. There’s a lot of competition for that phrase, and it’s not particularly useful for your business, either. There are no buying signals in the phrase – so many people will use this phrase to learn about logo design or to examine other aspects of logo design work. Search engine marketing , on the other hand, costs money but can deliver very rapid results.

What Is SEO and How Can It Increase Your Website Traffic?

You can read all that and more on our page dedicated to the inclusive language analysis. Also, it’s good to note that the inclusive language analysis is opt-in, so it won’t be activated by default. It’s up to you whether you want to get feedback on the inclusiveness of your content. Second, have a word block that can easily fit within the snippet block in the page results. Make sure your page contains those keywords that you want to rank for in that block. The featured snippet is a rectangular box that answers your search query directly.

• Google presents local search results with a map followed by three organic search results.
• Factors such as loading speed, visual stability, and how long it takes from loading to first interaction are all considered in the technical ranking for a SERP.
• By the end, you’ll have a complete technical SEO checklist and a solid understanding of technical SEO best practices.
• Optimizing technical SEO will guide a search engine like Google to easily detect and index your pages.
• As you rank higher in search engines, you’re likely to get more visitors to your site, who may be really interested in your website, its products, or its content.

The other reason is that building an effective SEO strategy is often trial and error. It could take you a few months of collecting data before evaluating if your plan is working or not. Not only do we get the guest post written for you, but we conduct the manual outreach to high-quality sites to secure you a spot. Since link building is so difficult and time-consuming, we also recommend reaching out to a professional agency like The HOTH to help. In this scenario, you’re manually reaching out to websites and recording answers on a spreadsheet. It could take you hundreds of solicitations before you get a yes, and even then it may be from a site that is less than ideal.