And, as you can see in the screenshot above, you can filter your keyword results by search engine — including YouTube. In those cases, you can create topic clusters that have both blog and YouTube content belonging to them. They show up above your video title and help you increase reach and authority by further signaling what your video is about.

• It’s not unusual to start a YouTube channel with an intended audience and then see those demographics shift over time.
• It has accumulated signals that demonstrate it is authoritative and trustworthy – and therefore deserves to rank when someone searches for SEO.
• So whether you’re new to SEO, or a seasoned veteran, I hope you get a lot of value from the techniques in this post.
• This means you may encounter indexing issues, duplicate content problems, and loss of page rank.

Because most CMS’ and themes set the viewport automatically, tag-related issues are uncommon on most modern websites. The viewport tag isn’t all that’s needed to make a website mobile-friendly. Your website also needs to make use of responsive design. A meta viewport tag sets the visible area of a web page. It is used to instruct the browser how to render the page on different screen sizes (i.e., desktop/tablet/mobile). Check the source code of these pages for a meta robots noindex tag.

Leverage On-Page SEO

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page .

Learning about SEO from scratch requires a lot of time and patience. Besides understanding the basics of SEO, you’ll need resources to learn the fundamentals of digital marketing and how search engines work. Alternate text is an attribute that describes a specific image that the site cannot display and is helpful for visually-impaired users. Screen readers use alt text information to describe the image. It informs the search engine that the image is a valuable piece of content on your page. This gives additional ranking opportunities for your page as it might appear on Google image search results.

Ahrefs SEO WordPress Plugin

At Kinsta, all sites are automatically protected by our Cloudflare integration, which includes free SSL certificates with wildcard support. This means you don’t have to manually configure an SSL on Kinsta. Google has officially said that HTTPS is a ranking factor. HTTPS is also one of Google’s Page Experience metrics . Sometimes, the URL of a new page you’re about to publish on your site is not ideal in terms of SEO and needs to be optimized.

• An SSL certificate will be automatically installed every time you create a new website.
• Never be afraid of reaching out to other content writers and asking them to mention your fantastic post on their blog.
• Authorized backlinks refer to links coming from reputable websites.