Semrush’s Site Audit tool offers an even more extensive look at site performance metrics. There are several ways to measure site speed, but Google’s tools are a safe bet. Proper content formatting on mobile ensures that pages are legible and easy to navigate, even on the smallest mobile screens.

• It helps search engines understand what your image is about and the context of how your image relates to your page, so writing good alt textis quite important.
• There are a few sources that Google uses to generate this title link, including the words inside the element and other headings on the page.
• If the writer has the type and amount of life experience to make them an expert on the topic, you’re good.
• Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception.

And people still share the post on social media and link to it from their blogs. When you do, you’ll send much-needed authority to that low-authority page… which can boost its Google rankings. Google recently reported that properly-optimized images can help your pages rank higher in Google web search. You can also see the exact keywords that people use to find your content… and where you tend to rank. Your first step is to benchmark your site’s current loading speed. That way, you know where you’re at before you start making changes.

SEO Explorer

But it’s the quality of those links that really counts now. We’re talking about links that come from genuinely relevant and authoritative sources in your niche. One easy way to do this is by using the Semrush Keyword Magic Tool. Enter your target keyword in the tool and find out the user intent behind each related keyword. The biggest challenge now is how search engines like Google are going to adapt to the surge of AI-generated content. Fully optimizing a page on your website requires both text- and HTML-based changes.

• These are all opportunities to connect with these people, answer their questions, solve their problems, and become a trusted resource for them.
• Many of the best SEO software offer tools to help you improve your site in the long term with ongoing optimizations, site audits and reports.
• Conduct on-page SEO analysis, check for broken links, get a SERP preview, and more with this Chrome extension.

Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings. Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. The process involves a search engine spider downloading a page and storing it on the search engine’s own server. All of this information is then placed into a scheduler for crawling at a later date. The PagesMeter SEO checker analyzes if your website meets criteria search engines use to determine your website’s ranking in search results.