It offers a user-friendly interface and AI-driven insights that can be useful for those new to SEO or who have limited time. However, larger enterprises or experienced SEO professionals may require a more comprehensive and integrated approach that RankIQ may not be able to provide. You can even manage listings, monitor reviews, and publish accurate location data across the web through Moz Local. SurferSEO is a comprehensive SEO optimization tool that goes above and beyond to provide users with an all-in-one solution. It’s equipped with a range of features that include keyword research, content analysis, SERP analyzer, audio tools, and more, all powered by AI technology.

Internal links also help Google understand what a page is about. Unless the keyword you’re targeting is unusually long, using that as the slug is the best way to do this. Every page should be wrapped in an H1 tag and include your target keyword where it makes sense. A target keyword is the main keyword that describes the focus or topic of your page. If users do this consistently from your homepage, it’ll develop a high bounce rate. To stand any chance of ranking for this keyword, you should follow suit.

Why Every CMO Needs to Know Their Search TAM

Google argues its AI overviews in search results will be a boon to websites. Liz Reid, Google’s head of search, wrote in a blog post that the company’s AI search results actually increase traffic that Google sends to websites. “AI Overviews get more clicks than if the page had appeared as a traditional web listing for that query,” Reid wrote.

• Level-up your search strategy with our guide for practicing SEO professionals.
• For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials.
• “So from my experience, when they have a small website, it’s totally possible to do SEO optimization themselves. Most likely, that would be on-page,” Zhukova says.
• Understand that if you want a full- or part-time SEO consultant, you’ll want to search for those services.
• Choose carefully who you listen to, and seek out their advice whenever you can.
• Or import them from Google Analytics 4 ,Google Search Console , or Semrush’s Organic Research tool.