The easiest way to find backlink opportunities is to run a backlink gap analysis. To learn more about the issue and how to fix it, click “Why and how to fix it” and you’ll see a popup. Once the tool is done crawling your site, you’ll see a dashboard with your site’s overall health. There are 10 organic results on the first page of each SERP, and that’s where you want to be. Google uses relatively complex processes, known as “algorithms,” to rank pages. You can ensure the crawlability and indexability of your pages through a number of actions and best practices commonly referred to as technical SEO.

• The qualities that make an effective title tag also apply to effective meta descriptions.
• My passion for acquiring knowledge and my enthusiasm for constructing and testing novel technologies drive me to constantly innovate and improve.
• It helps search engines understand what your image is about and the context of how your image relates to your page, so writing good alt textis quite important.
• Ecommerce SEO is important for online stores as it determines their visibility in search engine results pages .

With more than a decade of experience in the search marketing industry, Goodwin reports on breaking news and provides analysis and commentary on all things SEO. The goal, always, is to publish helpful, high-quality content. You can do this through a combination of understanding your audience’s wants and needs, data and guidance provided by Google.

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Now that you have those pieces of content that performed well, optimizing your CTR and bounce rate is a smart next move. For example, let’s see how Sean improved his post on questions to ask references. But in general, Sean used the on-page SEO tips from this checklist on all 10 pages.