Merely having a piece of content published on a sufficiently high authority website should give you some positive attention, traffic, and conversions. But if you want to see even better results, you need to support the piece further. That means building links to the piece, sharing it on social media, and promoting it through other channels. Just as links and promotion can help you make your internal content rank higher; these supportive strategies can help you make your external content rank higher. In this strategy, you’re not going to be focused on boosting the authority or organic search rankings of your own pages, per se. Instead, you’re going to place an excellent piece of content on a publishing site that already has a massive amount of authority and traffic.

• Learn the secrets of Wise’s successful SEO strategy that led to an estimated 6.4 million monthly organic visits.
• On-page SEO has changed a lot since the beginnings of search engines– while some of the fundamentals stay the same.
• Google uses automated crawlers to find websites, index the content, and rank them.
• For example, some of the important off-page SEO besides backlinking are social media marketing, email marketing, content marketing, guest blogging, etc.
• Regular publishing of relevant content brings people to your website and helps search engines rank you higher in their results.
• Image Courtesy of Matteo BertozziModern search engines have more than just inverted indexes for words.

Google scans your content to see what a page is about—and readers will likely do the same. Google pays attention to on-page SEO signals when ranking pages. And if the page is relevant and useful, Google serves it to the user.

How to do a technical SEO analysis?

This is why you may want to consider adding a common search term or keyword phrase to your products. Linking to related products or to information-rich blog articles can help improve ecommerce SEO and make your site more tempting for deep dives. CPC tells you how much people pay per click when they buy advertising based on a specific keyword. If your target keyword is extremely competitive, consider finding a long-tail alternative. Ad blindness can reduce the effectiveness of paid search, so you’ll want to optimize for search regardless.

• So, it gives you an idea of a high-ranking result’s potential reach.
• 1,000 monthly visitors and 3 people fill out a contact form?
• What is SEO In other words, SEO is also about increasing both the quality and quantity of website traffic.
• When users type in their search terms, the search engine will look for any relevant information using these tags as a guide.

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines’ market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Google’s share is often larger, and Google remains the dominant search engine worldwide as of 2007.