Search engine optimization Wikipedia
Larger competitors, in particular, have probably already put in the legwork for optimizing their websites, and you can learn many of their secrets on their websites themselves. Finally, user intent describes what people want to find when they type a specific keyword into Google’s search bar. Let’s say, for instance, that someone types “shower” and hits Enter. Mention your primary keyword in your product headline, description, meta description, image alternate attributes, and subheadlines. These are related keywords that help Google understand your page in context. We can see this issue has been caused by a blog post that we took down but still has 37 internal links pointing to it.
- Search engines discover new content by sending out search engine spiders, or crawlers, to find it.
- It’s most likely that the users would only click those pages that are ranked at the top of SERPs.
- It’s the opposite of off-page