How To Eliminate Old Information From Your Website
In this era, doing away with old stuff in your site could prove a burdensome task. This owes to the fact that people are most interested in current information. Google responded by creating Hummingbird update to tackle this issue. If you dot upgrade the content in your page, then you will be stocking up old information. This will the lead to fewer visitors to the site.
In order to do away with outdated information, you should think about three key things. Reflect on what you deal with regular shifts in perspective. Contemplate on whether you have in the recent past been paying attention to modernize your content. Research for other available better choices.
Deleting of archiving the content is one way of eliminating outdated information. You can also forward to a fresh page. Relinquishing of articles happens when the creators of these pieces are no longer keen in updating the content of their killer stories. Most owners decide to renew the write-ups updating them with new updates and timestamp. In most case, these are adequate lest the theme changes too fast. Past features are still of great benefit as they can lead people to your website if they are connected to external backlinks. It is a good idea to send people to a new page or better still, a 404 page that contains helpful options.
People lose interest in certain matters because of moving time, change in the industry or people not paying attention to the matter anymore. Not modernizing the information will lead to people getting disinterested in the information as they find it out of date.
Eliminating outdated information is valuable as it avoids the negative first impression to visitors meaning that they would otherwise not consider examining your site for a good amount of time. Outdated information could be legally risky. For instance, if your site currently markets a product that was recalled, this could invite court cases. This can result in encouraging negative public perception of the business leading to the tarnishing of your brand because of conflicting recommendation.
There is a form from Google that you could use to submit removal requests. If you complete this form, then the page would be deindexed from search results. You can use link building tools to get access to backlinks and then you could email the site owners to either update or remove the links. Doing this will stop visitors from landing on dead or outdated pages.
Note that it is not guaranteed or a fixed time when the outdated links will be removed. As you patiently wait, you can keep on editing and doing away with out-of-date info in your website. Additionally, you could pay attention to publishing up to date info and interactive articles to your site.