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• However, don’t go overboard by trying to stuff in multiple keywords for purely SEO purposes.
• Duplicate content “penalty” If you have some content that’s accessible under multiple URLs, it’s fine; don’t fret about it.
• Instead, Rubright recommends earning links from websites your customers are reading.
• If you do notice a drop in your rankings, analyze your pages and make sure your content is actually aligned to match the users’ search intent.

Using them on your website gives users plenty of related content to explore, keeping them on your site for longer. Best practices for SEO-friendly web design involve creating content buckets that groups pages together. So more specific categories are nested under more general categories. Setting realistic and measurable goals based on current performance is essential in developing an SEO strategy.

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As for crawling and indexing, you need to ensure that you’re not blocking Google from doing either of these things. This is done using a file called robots.txt and a meta tag called meta robots . Links from known webpages – Google already has billions of pages in its index. If you get a link from one of those pages, Google can “follow” the link to discover your page. So, when you search for something on Google, you’re not searching the entire web.