But the truth is, the vast majority of beginner users will do just fine with sticking to a couple of basic reports. There’s a simple search option above every data table to narrow down the results. You can find the date range selector at the top right of every report. It enables you to look at the data within various time frames or compare two time periods. Segmentation and filtering are crucial in selecting the right data for your analysis. The report you’ll spend the most time with and the one we’ll take a closer look in this chapter is the Performance report.

• While small, using an attractive, eye-catching favicon can help make your listing stand out.
• Search Engine Land’s Guide To SEO walks you through the fundamentals of optimizing for search so you can develop a solid strategy to drive organic traffic to your website.
• SimilarWeb browser extension is also an important free tool for determining the traffic on a site and other things of the sort.
• On the other hand, SEO is what drives users to your site in the first place.
• These issues affect user experience and hinder a site’s ability to be effectively crawled and indexed by search engines.

This tells us that although searchers are in the market for a protein powder, they’re still weighing up their options and aren’t quite ready to buy. As a result, it would be tough to rank an e-commerce product page for this query. Ralph Lauren’s website embodies luxury through brand consistency and high-quality visuals, providing an immersive shopping experience. The Northamptonshire-based software developer Full Metal Software exemplifies the harmonious coexistence of SEO and web design. Their website, crafted by Dawn Creative, illustrates a straightforward layout with clear Calls-to-Action , significantly enhancing user engagement and lead generation. In the ever-evolving digital landscape, some websites rise above the rest.

What Are Some Best Practices for On-page SEO?

With this vital data, you can begin or continue optimizing for search. With IONOS’s SEO Checker, it’s easy to test the SEO rank of your website on search engines. The tool will track your website’s ranking positions for all the keywords you’ve added. This way, you can easily see how well you’re performing across multiple keywords, and whether you need to make any adjustments to your content.

Sometimes, you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research. I think KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You’ll find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic. This free SEO tool measures and reports the user experience of your website on mobile and desktop using Google’s Core Web Vitals.

Beyond content: Other optimizations your pages need

The “Rankings Distribution” report shows your site’s keyword distribution by SERP positions. You can also see how your competitors are ranking for the same keywords. You can either import keywords from other Semrush tools, from Google Analytics, or manually enter them. The tool will then provide a list of directories where your business is listed. You can monitor your listings, handle duplicates, and correct inaccuracies right from the dashboard. While you fix the issues and enhance the technical SEO of your website, make it a habit to check the Site Audit tool regularly.

• This means that the browser doesn’t need to load all of the images on a page before it’s usable.
• Also, add semantic keywords — variations or synonyms of your keyword.
• Google wants you to earn links, not build them, but the line between the two is often blurry.
• However, if you look at the search results, you’ll notice that all the pages ranking for “best squat rack” are reviews and buying guides, not product pages.