How to Learn SEO Basics, Tips, & Free Resources
Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking. Google calls trustworthiness the most important of all the E–E-A-T factors. In order to understand how SEO works, it’s vital to have a basic understanding of how search engines work. Search engines use crawlers to gather information across the internet to populate their big databases, called “indexes”. Crawlers begin from a known web page and then follow links from that page to other pages.
A clear, logical structure makes it much easier for readers and robots alike to understand what your page is about and find relevant information on it. On-page SEO tools can be helpful for identifying sub-topics—with one important caveat. Importantly, being exhaustive doesn’t always mean writing something very long. Content can be thorough, helpful, and short—it depends on the topic.
