Sony Shows Off Next-Gen TV Technology
Almost exactly six years ago, I was lucky enough to witness what remains to this day arguably the greatest ‘TV’ demo I’ve ever seen. Sony had come out of nowhere at the 2018 CES to reveal an 8K LCD TV capable of pumping out an astonishing 10,000 nits of brightness while still producing HDR pictures that looked natural and realistic, with controlled colours and excellent black levels. So dazzled was I by this experience that I wrote an article for Forbes about it, which you can read here.
Since then Sony has continued to show more interest in brightness as a key component of modern TV performance than many of its peers. It always tends to favor aggressive light output with its LCD TVs, and was quick to adopt new Quantum Dot OLED technology, with its relative brightness advantage over standard WRGB OLED. If a new prototype Sony LED display