Women blazing the trail in technology
Three women in the vibrant technology industry tell FAITH AJAYI about their careers
I use fintech to drive inclusion for women – Solape Akinpelu
As the founder of a women-focused fintech company, what is the story behind your decision to start your company?
When we founded HerVest, it was to get Nigerian women involved in the multilayered aspects of financial services; to show that they had more options than owning a bank account and savings. Having spent over a decade marketing financial brands, I was surprised and sad that women were not targeted recipients of wealth-building initiatives. If the financial messaging were simplified, with products and services that catered to their unique needs, women would invest and explore various possibilities for economic growth. This is a common yearning of women all over the world. So we stepped in to fill the gap by taking a holistic approach that leaves no