You will also receive information on social media marketing from an SEO perspective, and data on user-friendly display formats, such as responsive web design. Backlinks are one-way hyperlinks or “backlinks” from another website to your website. Each backlink acts as a vote of confidence from other websites and increases your website’s authority.

Whenever people want to go somewhere, do something, find information, research or buy a product/service – their journey typically begins with a search. So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin – SEO is the unpaid side, PPC is the paid side. PPC stands for pay-per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on. Information on topics in which you have deep expertise and/or experience.

Clients Who Have Used Our SEO Services

I run a travel blog with my girlfriend but its specific to type 1 diabetics so quite niche. We make diabetic specific content of course, but also general travel blogs. It’s been a fantastic experience working together and I can’t recommend this checklist more.

• And the best way to teach them about a topic is to use the right content format.
• Checking on a bi-weekly basis should allow you to keep up-to-date with minor changes while giving you enough time to focus on other SEO tasks.
• Meta tags are pieces of HTML code that provide search engines with important information about your pages and how they should appear in the search results.
• This update improves the “fetch and load” part of your critical rendering path , helps increase the security of your website, and can help improve performance.
• Squarespace offers customizable meta tags, URL structures, alt tags for images, and built-in XML sitemaps.

The more high-quality backlinks your website has, the better your Google rankings are likely to be. Off-page SEO is crucial for building your website’s authority and establishing trust with search engines. You’ll be presented with a list of keyword suggestions based on your seed keyword. Like search volume, keyword difficulty , and competitive density (Com.). It signals to search engines that the page is about the keyword and should appear in related search results.