A quality link is the one that can also bring you traffic. There is no official metric by Google that would represent the authority of a page but there are many metrics by commercial tools that can help you with the estimation. As we’ve explained previously with PageRank, pages with quality links pointing to them also pass more link equity to your page. Featured snippet (sometimes called “position zero”) is a selected search result that appears above the standard 10 results in Google search. Its goal is to answer the user’s question directly in the SERP. The best practice is to place the focus keyword near the beginning of the title tag.

The free account level gives you access to one “project” which includes basic site auditing, as well as limited keyword and domain reporting. One of the original SEO toolbars, the MozBar has seen significant upgrades over the years. Log in with a free Moz account and get link metrics as you browse the web, perform on-page analysis, and SERP analysis. The free version is super-useful by itself, while Pro users get additional functionality like advanced keyword suggestions. One of the hardest parts of Local SEO is figuring out rankings from any location — especially when Google stubbornly wants to serve results from the location you’re in.

Off-page SEO

The primary objective of both Google SEO and SEO in general is to generate organic (non-paid) traffic to your site from the search engine results. In other words, SEO is generally about giving your website a boost in search engines. And Google SEO is focused on doing that in Google search results. This is arguably one of the most important SEO steps you have to take, especially considering Google’s Search Quality Rating E-E-A-T guidelines, where A stands for Authority. Backlinks to your site signal that other pages view your site as offering authoritative information on your topic area.

• I’m not questioning that there are some great tools here, but a lot of them need to be paid for before they actually become usable.
• Moz offers the best resources on the web for learning SEO.
• So it’s really important to compress your images before you upload them to your site.
• This allows you to get a deeper understanding of your organic traffic patterns.

With that said, let’s begin with the “Positions” filter. You can use this filter to track position changes for keywords that are ranking in certain positions on the SERPs. Overall, the Organic Keywords Trend graph is useful for obtaining an overview of your ranking positions.

SEO cho chính mìnhMảng có từ khoá khó TOP 10 thị trường

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity. Optimise image filenames and alt text with descriptive keywords to improve their discoverability in image search results. Ensure videos are responsive and mobile-friendly for a seamless user experience across different devices.

• SEO key performance indicators are measurable values that give you an idea of how effective your SEO strategies are.
• Starting with your keyword theme, ask first how you can create value.
• In the last 25 years, search engines moved from pure text-based evaluation to the machine learning age.
• For long-term SEO success, you also have to keep an eye on external factors that influence your search engine rankings.
• The website above works as a web proxy but provides only the text output.