Research the topic and find other terms and topics to supplement your content. That way, you can answer more questions in one place and keep viewers from bouncing to another page to find more information. With the size of our SEO databases and speed of our backlink crawler, imagine what you can achieve if you have the insights your competitors don’t. Make sure to do keyword research for each page you plan to include in your website design or redesign at launch. And do the same for every new page that you create along the way.

• When a user searches for “how to pair a JBL Bluetooth speaker” Google will present results from pages or videos that contain instructions of some kind.
• Indexing is when a search engine decides whether or not it is going to use the content that it has crawled.
• Now, make note of all the keywords you want to target and all the content you want to create.
• Ensuring that your website is always accessible is essential for maintaining a positive user experience and maximizing your online presence.
• When searchers reach your site via clicking on the organic SERPs, this is known as “traffic”.
• If you’re running a guest posting campaign, for example, you need to pitch ideas that are going to resonate with the blogger or journalist on the other end of the email,” says Rubright.

It’s much better to track metrics that have actual business impact. But this doesn’t mean your site needs to load lightning fast. It only affects pages that deliver the slowest experience to users. Put simply, these factors have helped this guide earn a good reputation with search engines, which has helped it rank in Position 1 for years.

Fulfilling user intent

REI’s website is a great example of SEO-friendly site navigation—they have a very large navigation for each category on the site. For example, when you click on the ‘Snow’ category, you get a massive list of subcategory pages. While Google is very smart, it’s never a bad idea to give them a helping hand.

• The ability to create SEO audits of potential future customers is immensely valuable in customer acquisition terms.
• That’s a problem because the best result for a query covers everything searchers want to know.
• Search engines are used by people when they have a query and are searching online for the answer.
• SEO agencies that guarantee specific results are making promises they can’t always keep.
• Setting unrealistic percentages will only bring disappointment.
• Whenever you’re writing content, it highlights any errors so that you can correct them.

That’s why it is essential to pay close attention to Google’s ranking factors. These factors are constantly evolving along with Google’s search algorithms. They help deliver the most relevant content for a better user experience. As you might expect, Yoast’s blog posts all serve the same purpose as its tool — they help you improve your content’s SEO.