While others offer a complete package that covers everything your website might need to rank higher in search results. For example, BrightonSEO attracts more than 4,000 attendees. There are numerous smaller meetups too, which you can find on meetup.com, such as this one in my hometown. These are all places where like-minded people doing SEO share insights and tactics, so there’s a lot to learn from getting involved. You can also look at search volume, but “Traffic potential” tends to be more accurate.

• Be especially mindful if you’re working with external teams.
• Let’s look at what SEO services actually include and which ones you should avoid.
• After thinking through your priority list for optimizations, you’ll want to establish a baseline of current SEO performance and create a method to track your progress.
• Don’t repeat keyphrases in headings unless it’s absolutely necessary.
• Pure SEO is New Zealand’s most awarded SEO agency, having operated for over a decade from our head office in Auckland.
• Creating the “Experience” section of your profile to show off your achievements and feature relevant keywords can help increase your visibility.

Its a lot cheaper than other platforms like Moz and essentially fills all our needs. SEOptimer is a Website SEO Checker which reviews these and more to help identify problems that could be holding your site back from it’s potential. An effective SEO roadmap uses data to define exact steps and tasks. For example, updating title tags for key pages might be a “Quick Win,” while a reworked site architecture might be a “Big Bet.”

Don’t forget about thumbnails!

“Our objective is to let this person thrive, and this doesn’t look the same for everyone,” Russell says. A specialist can help you plan out the structure and do basic SEO optimization. This would be great, especially when launching medium to large online stores. I spoke with Olga Zhukova, a freelance SEO specialist at Olga Zhukova.com. Zhukova has experience consulting small business owners who either want to do SEO themselves or have already started doing it.

• When writing blog posts, for example, internal links can give readers further information about a specific topic you mention.
• Until your site is indexed, it won’t be eligible to appear in search results.
• However, when it comes to search engine optimization, not all website builders are equal.

If the site takes more than three seconds to load, try reorganizing your images. Large image files can cause your site to load slowly, so only use images under 300 KB, reduce the number on a page, or set images to lazy load by default. They should be in JPG format (unless they have transparent backgrounds — then they should be in PNG format so you can layer them on different backgrounds). Measure your loading speed using the Pingdom Website Speed Test or Google Search Console’s PageSpeed tool. Aim for a loading speed of under two seconds if possible, three being the max.