Aldous Huxley Explains How Man Became “the Victim of His Own Technology” (1961)
Just a couple of days ago, Apple CEO Tim Cook tweeted out a video promoting, “the new iPad Pro: the thinnest product we’ve ever created.” The response has been overwhelming, and overwhelmingly negative: for many viewers, the ad’s imagery of a hydraulic press crushing a heap of musical instruments, art supplies, and vintage entertainment into a single tablet inadvertently articulated a discomfort they’ve long felt with technology’s direction in the past couple of decades. As the novelist Hari Kunzru put it, “Crushing the symbols of human creativity to produce a homogenized branded slab is pretty much where the tech industry is at in 2024.”
One wonders whether this would have surprised Aldous Huxley. He understood, as he explains in the 1961 BBC interview above, that “if you plant the seed of applied science or technology, it proceeds to grow, and it grows according to the laws of