Earning a backlink from a famous food industry titan would add value and trust to your website. If only low-quality, low-trust websites link to you, it leads Google to believe that your website might also be untrustworthy. Toxic backlinks come from websites that have low domain trust scores and can be spammy websites. Websites with low domain scores are not viewed as trustworthy. First, backlinks help build the trust and authority of your website. When another website links to one of your pages, it acts as a “vote” of confidence that your page is a reliable source of information.

• For example, few years ago I published this complete guide to mobile optimization.
• Internal Linking – A strategy for directing users and search engines between pages of the same website.
• See this visual representation of a topic cluster to understand it better.

But SEO success takes more than just the right tools; it also requires an understanding of, for lack of better phrasing, why what works works. Search engine optimization is all about playing the Internet to your advantage. Search engines like Google all use an algorithm or set of rules to decide which pages to show for any given search query. Google wants to return the most relevant content so that users are satisfied and able to find what they’re looking for efficiently. Paid traffic is usually referred to as pay-per-click or social media advertising.

How to Use On-page SEO

It sends a positive signal to Google that your website is a reliable source of information, which helps improve your search rankings. As we explained above, that same kind of quality content is key to earning the kinds of links that assure the search engines you should rank highly for relevant searches. Meta tags and descriptions provide search engines with information about your webpage content. They impact technical SEO by influencing click-through rates and user engagement. Best practices include writing unique and descriptive meta tags and descriptions for each page and keeping them within the recommended character limits.

The necessity of understanding the technology of the web is vital to the organic search marketer, not just for what search engines perceive but what users experience as a page loads. This is why SEO has always been one of the most technical marketing channels. It is easier to write long form, informative content when writing about a subject such as ‘link building strategies’ or something similar on a blog.