You can add this to your HTML with the alt attribute of the img element, or your CMS may have an easy way to specify a description for an image when you’re uploading it to your site. Learn more about how to write good alt text, and how to add it to your images. Regularly updated content can help improve your site’s SEO by keeping visitors engaged with your website. In addition to attracting organic traffic from search engine results, high-quality content helps position your brand as an industry expert. You’ve likely heard the acronym SEO, but what does it really mean, and how can it catapult your website to the coveted first page of Google search results?

• Ashbridge has nearly a decade of experience in digital marketing and SEO.
• “As we work to improve Search, we’re continuing to focus on sending valuable traffic to sites and supporting a healthy, open web.”
• I still remember how exciting it was when I finally figured out how to use SEO for a local bakery I worked on back in the late ’90s.
• Try not to earn links from sources that don’t match your page’s topic.
• Backlinks, or links to your site from other websites, are the third most important Google ranking factor.

This is a great way to source keywords you can target with SEO landing pages. This will display only keywords that have a transactional intent. Semrush’s Keyword Magic Tool can help you find such keywords to target with SEO landing pages.

Keyword Difficulty Checker

While search engines use hundreds of ranking factors, some carry more weight than others. By focusing on the most influential factors, you can allocate your resources efficiently and create a targeted SEO plan that delivers results. If you are varying the words , you have more chances to show up in Search simply because you are using more keywords.

• You can identify content that’s part of the buyer journey with the segment overlap,” says Ashbridge.
• They feature the sequence of individual pages from the homepage.
• An SEO site audit acts as a checkup, revealing areas that need improvement and highlighting your strengths.
• SEO helps businesses to find new customers and promote their brand on top pages of search engines that make easy for users to find your brand.