When done with the best practices in mind, metadata is an on-page SEO tactic that can help your site appear under the right queries. Web design with SEO tools will not only result in a site that looks good—you’ll have an increased chance of making your way to the top of search engine results pages . Focusing on creating quality content and developing a healthy backlink profile will also improve your chances of getting more organic traffic. SEO-friendly page design ensures both search engines and visitors have a good experience. Mobile-friendly features such as easy navigation, fast loading times, and legible text significantly provide a positive user experience.

However, given that they position a site for specific, location-based results, they need to analyze some other ranking factors, too. In their quest to provide users with the most accurate answers, Google and other search engines prioritize pages they consider the most relevant but also popular to their queries. This is what search engines use to determine where to place a particular web page in the SERP. Rankings start at position number zero through the final number of search engine results for the query, and a web page can rank for one position at a time.

Security Measures: Protecting Your Website and SEO Efforts

Now that Sean’s content was keyword-optimized, it was time to boost his click-though-rate. CTR is a user experience signal that Google is paying more and more attention to. To date, this post has generated over 10 thousand backlinks. These chunks keep my bounce rate low, which is a key Google ranking factor.

Websites that are not optimized for mobile appear lower in search. Beyond that, users will click away if they’re browsing on their phones and your site fails to function. Ensure your site is accessible and performs well on all devices​​.

Master Technical SEO

But if you follow the steps above, you’ll be on your way to more visibility. But using a keyword research tool will uncover even more ideas. Keyword research is the process of identifying, analyzing, and choosing keywords to optimize your content for SEO.