If you offer those services, you may also want to consider targeting these keywords. Most people don’t think about the different ways that others may search for what they do. It’s important because you want to optimize for what people search for. In short, customers are searching for your business.

• Create helpful, people-first content– Don’t publish content for the sake of publishing.
• As my ‘home’ journey progressed, I realized my employer didn’t cover SEO or blogging nearly as well as they could.
• If you want to crack the first page on Google, you need relevant, well-optimized content that earns links.
• For people that are new to search engine optimization.
• Speedy page load times reduce bounce rates, which can boost your site’s ranking on search engines.

Rather than a low ranking for a high-volume keyword. Obviously, the higher the search volume, the more potential traffic you can get. But higher-volume keywords tend to be more competitive. A specialist can help you plan out the structure and do basic SEO optimization. This would be great, especially when launching medium to large online stores. The reason is that it will give them a strong start.

Discover How Search Engines Work

For great tips on content promotion, visit Chapter 7 of our Beginner’s Guide to Content Marketing. Creating a resource like this is a great way to attract a lot of links with one page. You could also create a highly-specific resource — without as broad of an appeal — that targeted a handful of websites.