The more you add to your JS library, the more resources it takes Google to crawl and index that information. Both teams need to be aware of this fact, since all of this impacts site speeds and Google’s crawl budget. Someone using a screen reader to access your website is able to understand what is depicted in your images, helping those who are visually impaired to still have a stellar user experience.

Only the search engines have this information, and SEO is actually all about the ongoing study of this topic as search evolves across time. How quickly your pages load on desktop and mobile devices is directly related to your ranking in search engines. Essentially, search engines want to provide the best experience for their users, and page speed is a big part of that.

Why is SEO so important?

You can do this easily with online tools such as Hubspot’s Website Grader or Moz’s On-Page Grader, for example. Creating lists typically involves using a combination of Google and keyword tools to find all the related keywords to your keyword seeds. Choosing the right keywords to target at this stage can predict our entire probability of success. Still, from the side of users, search engine usage hasn’t changed much. Optimizing for local search involves a combination of traditional SEO practices and specific local strategies. Social media platforms are also competing with search engines.

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• The grocery store can track website traffic, keyword rankings, and user interactions.
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Despite applying all the right tactics and strategies, your website is not guaranteed to rank in the top 10 search engine results for your desired keywords. Going hyperspecific like this is a good idea if you’re learning SEO to become an in-demand SEO expert. But if you’re looking to rank websites, it’s probably better to keep things slightly broader and stick with one of the four main facets of SEO. Instead of choosing one broad facet of SEO (e.g., keyword research or link building), she decided to specialize in the niche area of Google penalty recovery.