And, according to SEMRush, this page also ranks for 630 different keywords. For example, this page is optimized around the keyword “SEO strategy”. There are a million things you can do to get higher Google rankings .

AI Overviews are just one of a slew of dramatic changes Google has made to its core product over the past two years. The company says its recent effort to revamp Search will usher in an exciting new era of technology and help solve many of the issues plaguing the web. Google stands firm in its position that the changes will be a benefit to the web, and changes to the Search algorithm are just the start. Last week, Google CEO Sundar Pichai stood in front of a crowd at the company’s annual developer conference and announced one of the most significant moves in the search engine’s history. “The result is a product that does the work for you,” Pichai said. “Google Search is generative AI at the scale of human curiosity.”

Experiment with Different Content Types

Within the Position Tracking tool, you can also review how your keyword rankings have changed over time. After you click apply, you’ll be able to compare the two date ranges. This will give you a clearer picture of how your rankings have either improved or declined during that specific timeframe.

• Websites optimized for SEO are predisposed to rank higher for pertinent searches.
• Link building is the process of acquiring backlinks from other websites to your site.
• When users submit a search query, search engines employ sophisticated algorithms to identify the most relevant pages from their indexed database.
• Another important aspect to consider is the location of your target audience.
• However, driving organic traffic to your site is not easy, and this is where SEO comes into play.

Schema and structured data are discussed more at length in the “Other optimizations” section of this chapter. If you already have content on your website, save yourself time by evaluating which of those pages are already bringing in good amounts of organic traffic and converting well. Refurbish that content on different platforms to help get more visibility to your site. On the other side of the coin, evaluate what existing content isn’t performing as well and adjust it, rather than starting from square one with all new content.