Without actively positioning its content in search results, no business can survive long. This guide is just a starting point for discovering SEO. “Those grads I mentioned earlier probably thrive by being thrown in the deep end, but not everyone is like that. Some people have confidence issues, or imposter syndrome, or are dealing with things that are making challenges at work that much harder,” says Russell. However, there are a growing number of indexation issues in the GSC and very low traffic despite all the efforts—that’d be a good time for a professional audit.

Additionally, the “Traffic Sources Comparison” feature provides an overview of digital marketing channels for multiple competitors simultaneously. For those new to SEO, ‘bounce rates’ refer to the percentage of visitors who visit a website and then leave without accessing any other pages on the same site. If you want more traffic to your website, you need to rank higher for keywords that people are searching for. Implement these 15 quick SEO wins to rank higher on the search engines and get more traffic.

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For example, BrightonSEO attracts more than 4,000 attendees. There are numerous smaller meetups too, which you can find on meetup.com, such as this one in my hometown. These are all places where like-minded people doing SEO share insights and tactics, so there’s a lot to learn from getting involved. It’s impossible to learn absolutely everything about every facet of SEO.