Analyzing search intent gives you a high-level idea of this, but it doesn’t reveal all. That’s a problem because the best result for a query covers everything searchers want to know. Finally, we checked the top-ranking pages and their stats in the SERP overview.

Some allow for much greater control over factors that can have a big impact on your website’s performance in search engine results. For example, some website builders don’t allow you to customise page URLs – an important way of telling a search engine what a page or site is about. In comparing various financial products and services, we are unable to compare every provider in the market so our rankings do not constitute a comprehensive review of a particular sector.

Free to-use tools available on websiteseochecker.com

If your website isn’t ranking on the first page of Google, your customers won’t see it. If you’re not ranking, these customers will choose the competitors who are—it’s as simple as that. Try our free SEO assessment tool below to see if your website is primed for search engine success. We’ve helped some of the biggest names in New Zealand business dominate the search engine results pages.

• And control groups and variants can be influenced by external factors such as seasonality, search engine algorithm updates, changes in competition, and more.
• Many plugins have automated features that can help you keep on top SEO best practices as you update your website and add new content.
• With 174,035 graduates, the Interaction Design Foundation is the biggest online design school globally.

As you can see, what you name your pages, and in what folders you choose to organize your pages, is an important way to clarify the topic of your page to users and search engines. In Chapter 2, we discussed the importance of having a crawlable website. Part of a website’s crawlability lies in its internal linking structure. Your web content should exist to answer searchers’ questions, to guide them through your site, and to help them understand your site’s purpose. Content should not be created for the purpose of ranking highly in search alone. Ranking is a means to an end, the end being to help searchers.