We generate sitemaps for your different post types, including your images, and make sure that it generates and loads quickly. In the previous section, we’ve already addressed keyword cannibalization caused by writing about the same topic too often. But most of the time, the root of duplicate content is technical and can happen without you even noticing. For instance, some content management systems add session IDs or parameters for tracking URLs. Or, you might have indexed non- of a particular page. Accordingly, you’ll have multiple URLs showing the same content.

• Content SEO is part of on-page SEO and involves optimizing the content for your target keywords.
• Google describes these intents in their Quality Rater Guidelines as either “know” , “do” , “website” , or “visit-in-person” .
• There are a number of other free tools that we recommend for business looking to grow their SEO.
• A lightweight and optimally coded WordPress theme helps speed up your site’s loading time.

MOZ. In addition to offering SEO tools and software, Moz has a comprehensive blog and resources to learn SEO. It provides everything from expert SEO advice to recent market data and insights to level-up your marketing skills. SEO plugins are great because they give you recommendations on what exactly you need to do to optimize the content for specific keywords.

How Search Engine Optimization Works:

To make them more user-friendly and relevant to your target keywords. For example, the SERP for “chocolate cake” is dominated by recipes on popular sites that search engines see as reputable. This means that other types of content and lesser-known sites might struggle to rank here.

• As a Content Writer here at OptinMonster, I work every day to write, update, and optimize our blog posts to rank in search.
• This means that adding video versions of your content will help you target new visitors across a new channel.
• But higher-volume keywords tend to be more competitive.
• Manage your archives in Yoast SEOOn our site, we’ve disabled the date-based archives, as we don’t use those.

If you have blocked resources with robots.txt, you can check if it impacts the page content using the block options in the “Network” tab in Chrome Dev Tools. Select the file and block it, then reload the page to see if any changes were made. For years, Google said it didn’t respect canonical tags inserted with JavaScript. It finally added an exception to the documentation for cases where there wasn’t already a tag. I ran tests to show this worked when Google was telling everyone it didn’t. In some ways, JavaScript is better than traditional HTML, such as ease of building and performance.

Starter

Google typically pulls the featured snippet from one of the top-ranking pages. Google could be showing featured snippets for your primary and secondary keywords. Which are huge opportunities to increase your visibility. Internal links are links that point to other pages on your own website.

• We asked all learners to give feedback on our instructors based on the quality of their teaching style.
• In other words, users won’t be able to find the page with a search query.
• Your website is connected to Google Analytics; it will start collecting your users’ data.
• For example, we regularly create content about SEO, but it’s difficult to rank well on Google for such a popular topic with this acronym alone.
• Now, most of the SEO tips above rely on you finding a keyword and promoting your video correctly.