Larger competitors, in particular, have probably already put in the legwork for optimizing their websites, and you can learn many of their secrets on their websites themselves. Finally, user intent describes what people want to find when they type a specific keyword into Google’s search bar. Let’s say, for instance, that someone types “shower” and hits Enter. Mention your primary keyword in your product headline, description, meta description, image alternate attributes, and subheadlines. These are related keywords that help Google understand your page in context. We can see this issue has been caused by a blog post that we took down but still has 37 internal links pointing to it.

• Search engines discover new content by sending out search engine spiders, or crawlers, to find it.
• It’s most likely that the users would only click those pages that are ranked at the top of SERPs.
• It’s the opposite of off-page SEO, which is about generating exposure for a website through other channels.
• When the world runs on information, the relevant information is king, in real life and in online searches.

If you are able to do this well, your website alone will have intrinsic worth because of how it ranks in the search engine. By itself, social media is not essential for ranking well in search engines. It is however growing in popularity, and more and more people are using these platforms for their online searches as well. It’s also a great way to reach more people and grow your brand as a whole.

Builds trust and credibility

You enter a few broad keywords related to your industry called seed keywords, and the tool kicks back some related keyword ideas. There are many ways to do this, but the easiest method is to use a keyword research tool. Google has a platform where you can choose keywords to bid on.

Thanks to its reliability and accuracy, this top organic result satisfies both searchers and Google alike. Its engine will then pull up the most relevant result for that query, which is likely MailChimp’s guide page. To accomplish this, Google considers two key components – the user input and the output from their search. Other results, like videos, might also be included if they are deemed relevant by Google’s algorithms.

What Is SEO Content?

Better yet, find your competitors and see how they’re using keywords in their content. Even if you are doing a few hours of SEO a week, make an effort to do some keyword research for each article. Find ways to insert relevant and high-performing keywords into your content, and optimize your tags before you publish.