Luckily, we can use hreflang tags to tell Googlewhich language and country each site is created for. Many companies provide Internet-related reports and statistics,such as Internet World Stats, Econsultancy, and McKinsey & Company. There are numerous sites providing information about specific countries, too. Before you get into international SEO, it’s always a good idea to review some market reports, stats, and even your own website data to help make the decision.

• If you’re wondering which sites to focus your backlinks efforts on, use our Backlink Gap Tool.
• This is a small but important step in the SEO process, especially for mobile optimization.
• Because they provide a roadmap for how to build topical authority.
• If you offer your users both options, as we do on our blog and Kinsta’s YouTube channel, you can target a wider audience.
• Although Google ranks pages, not websites , the overall number of backlinks to your website can still influence a particular page’s rankings.
• Experience -You should demonstrate your experience with a topic in your content.

Internal linking is one of the easiest SEO best practices to use. It takes a few extra seconds to write alt text for each image. Google has said that they largely rely on alt text to understand images.

Bonus Step #1: Get More From Your Internal Links

Say, for example, you have an online clothing company that specializes in T-shirts with slogans in Spanish. Since Mexico is just as relevant to your business as Spain, you’d want to target the Spanish language, but not any specific country. And besides optimizing my content for that specific term, I also added a handful of LSI keywords like “drive traffic”. It’s a weird niche because there is really VERY little good info on a topic that is searched for hundreds of thousands of times every month – it’s also remarkably hard to build links.

• If your content is difficult to read, readers will bounce off your page .
• It allows you to suggest your website as a resource to replace the broken link.
• Luckily, most website platforms and all-in-one SEO plugins make this easy.