Technology and Website

What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines have developed over time. The snippet is sourced from the actual content of the page the search result is linking to, thus you have complete control over the words that can be used to generate the snippet. Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one particular page, and includes the most relevant points of the page. Check out our tips for writing good meta descriptions for more inspiration. “Administering a client’s GBP is an important skill set that a local SEO must learn.

So if you are writing your own content in 2024, make sure that you’re leveraging your … Read more