What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines have developed over time. The snippet is sourced from the actual content of the page the search result is linking to, thus you have complete control over the words that can be used to generate the snippet. Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one particular page, and includes the most relevant points of the page. Check out our tips for writing good meta descriptions for more inspiration. “Administering a client’s GBP is an important skill set that a local SEO must learn.

So if you are writing your own content in 2024, make sure that you’re leveraging your experience. And if you are hiring content writers, make sure to consider their experience as a part of your vetting process. For example, I’ve worked hard to establish my experience as an SEO professional by writing articles, posting on social media, and updating my own personal website content consistently.

Agency-tailored toolkit for seasoned SEO pros

It also helps Google understand all of the subtopics that you cover. Second, if your site is awesome, more people will link to it. Second, smaller sites with a few awesome pages are more SEO-friendly. In some cases, you might have several different pages on your site with similar content… but you only want ONE of them to rank.

• These tools provide actionable insights, helping identify areas for improvement.
• From SEO to other marketing channels, like email, social, and print, you can track your ROI from one place.
• This can help you build a solid online presence and reach a broader audience.
• Up until now, we focused on getting a site rank in search results in general.
• Our SEO experts have been doing digital marketing since 2002, so we know how to get faster SEO results from search engines like Google, Bing and Yahoo!

Link Miner is a free Chrome extension developed by Jon Cooper, one of the masters of link building. Use it to quickly find broken links on each page, as well as see basic link metrics as you search Google. Enterprise SEOis SEO for large businesses or businesses with large websites. Enterprise SEO strategies often have more of a focus on broad, short-tail keywords.

Online SEO training

That’s thanks in large part to the platform’s SEO-friendly website builder. HubSpot is primarily a marketing platform offering a comprehensive suite of tools for inbound marketing, CRM, and sales. Plenty of room for customization, allowing you to switch themes easily. The paid plans start at $12.80 per month and come with additional features such as a custom domain name and a wide range of templates and designs. Site123 also offers free and paid plans to choose the one that best suits your needs.

Plus, you can gradually scale your subscription as your business needs grow. Create a seamless client experience by providing access to our SEO platform customized to your brand book and domain name. Create new content faster and get AI-powered optimization tips to help your existing pages rock the SERP.