Manage your archives in Yoast SEOOn our site, we’ve disabled the date-based archives, as we don’t use those. Any date-based link will redirect to our homepage because of this setting. We’ve left the author archives untouched, but we have set the subpages of those archives to be noindex, follow by default. This way, you’ll never land on page two of an archive on our site from the search engines. In some cases, Google will generate its meta description for you.

• To check a query for local intent, Google it and check the results.
• Frequent paragraph breaks give readers a visual respite from text walls.
• Additionally, Google also ranks a GMB profile based on its distance, prominence, and relevance to a search query.
• This will help them serve the right content to users (i.e., to show Swedish people content in Swedish) and help you optimize your SEO by avoiding duplicate content and indexing issues.

In other words, you don’t want to target different keywords on one page. You want to target one keyword, as well as any keywords it’s semantically related to. SEO is always evolving, algorithms are always updated, and new trends are always coming about.

Use short and concise URLs

Don’t believe everything you read online, especially those guides or SEO tutorials that promise you results quickly. SEO takes time to generate good results after you do a lot of work. Location-based keywords, or geo-modified keywords are search phrases that typically include a city or neighborhood name or a zip code (i.e. ‘best coffee spot in Seattle.’). They are critical for brick-and-mortar or service area businesses. Ideally, you want each page on your site to target a unique primary keyword.

With that in mind, ecommerce SEO is a crucial part of ensuring your site appears early and often in search engine results for terms related to your offering. No matter how great your website might be, the simple truth is that visitors are unlikely to find you if your search rankings are low. Here, learn about the different types of SEO marketing and how to improve organic search results for your online store or website. For example, it’s suggesting that we rewrite our list of the best keyword tools because it used to rank in the top three for its target keyword but now doesn’t even rank in the top 100. You can also double-check your organic search performance in Google Search Console.

Link to relevant resources

AI tools are pretty good at handling some parts of your content creation. For example, creating searched-optimized outlines for your blog posts. Digital PR is one of the best SEO tactics focused on link building. Which is a process designed to earn links from high-authority websites. There are potentially harmful links sometimes calledtoxic links. And they can sometimes negatively affect your rankings and organic traffic.

Identify your best and worst-performing content pieces. Then, improve the underperformers and fine-tune your overall strategy based on your learning. This info will guide how you create content and help you speak in a way that connects with your audience. Create content that matches the topic and intent of the original broken link. Monitor your competitors’ SEO performance, rankings, and market share regularly to stay aware of shifts in the competitive landscape.