That’s why, as marketers, we need to understand what we can do to improve the SEO of websites we manage. For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete. The “noindex” meta tag in Robots.txt tells search engines NOT to index a page. Content that’s hidden behind forms and expandable menus can be hard for search engines to index.

• Use your robots.txt file to direct search engine web crawlers on what to crawl.
• High loading speeds, multiple server locations, and Free SSL are some of the core services by hosting providers that will contribute to the success of your SEO campaigns.
• For example, “How to live more sustainably at home” could be a potential blog post.
• Google Trends is a free, handy SEO tool for checking the popularity of a keyword and other related keywords or topics.

Nightwatch is a powerful SEO tool for tracking local and global keyword ranking. This tool monitors backlinks, finds local and global keyword opportunities, and helps with competitor keyword analysis. Automatically find the perfect contact for your outreach campaigns, including their email and LinkedIn profile.Implement the Skyscraper Technique. Get contextual backlinks from articles linking to competitors’ pages ranking for relevant target keywords.Find unlinked mentions. Find pages that mention your website and nudge them to link back to you.

How does Google Search work?

Share multiple times per week on social platforms to get the best engagement. Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site. By assessing these factors, SEO Checker can help you understand if your URL is SEO-friendly.

Understand the specific SEO issues with your meta information, such as meta titles/descriptions, meta tags, and invalid or incorrect domain names or page URLs. SEO Spyglass — Unveil your competitors’ backlink strategies and get insights to boost your site’s authority. Make sure to check out the Backlinks history module to see the newly found and lost links of any domain and page. So make sure to include your target keyword once in your title.

Meta Tags

If you search for “best dog food,” you don’t want to see articles about different types of dog diets or recipes for homemade dog food. Both would be topically relevant, but they do not fulfill your search intent. These algorithms take into accounta huge number of ranking factors to decide where a specific page should rank. In other words, your site should be mobile-optimized for Google searchers and search engine crawlers (also known as “spiders”). Next, select which search engine you want to use to track the rankings and which device. Keyword rankings refer to the position your web pages are achieving for specific keywords.

• Identify content gaps or opportunities to create more comprehensive, valuable, or engaging content that appeals to your shared target audience.
• No list of free SEO tools would be complete without the Google Search Console.
• It also includes a Site Audit functionality that thoroughly analyzes your website’s health and identifies issues that must be addressed.
• And finally, you can conduct extensive research to uncover related terms your audience would use.

Freshness isn’t simply about the content itself, but about the entire SEO experience to continually deliver the most relevant result to the user. This type of “natural” link building happens all the time, thousands of times a day. Since this process requires you to create at least one piece of “linkbait” content, it makes sense to create content that earns more and more links over time.