The majority of people use search engines to find information on the internet—up to 93%, according to some estimates. If your website is not optimized for search engines, you’re missing out on a lot of potential traffic and revenue. With SEO and lead generation at the forefront of the digital marketing industry, there are thousands of agencies across the country that provide services. That being said, how can you choose an agency knowing that it’s going to provide great results for your business?

• Answers to search queries pulled from a top-ranking page that show up near the top of the SERP.
• Building backlinks is something that preoccupies the SEO industry.
• Trust – You can gain user trust by constantly producing high-quality content, offering a great UX experience, and following transparent practices.
• You can create blogs, videos, infographics, ebooks, and more.
• SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results.
• Ranking for “car insurance” would be tough, as it has a KD score of 88.

There’s another school of thought that says enterprise sites are determined by the size of the organization working on the site. On the flip side, enterprise SEO failures can have a substantial impact on revenue and brand reputation. If you can get several pieces published, you’ll be able to multiply these results many times over.

What is indexing in SEO?

Google’s recent algorithmic updates go after websites with many pages of unhelpful content. In Step 1, you have identified which keywords bring traffic to your competitors, and in Step 2, you have identified which keywords bring traffic to your website. Once you have a clear idea of who to compete with, the next step is to create a detailed report about your current SEO performance.

• There are a few SEO plugins that do the heavy lifting for you, so you don’t need to worry about breaking anything.
• If you are able to do this well, your website alone will have intrinsic worth because of how it ranks in the search engine.
• And, you can probably enlist people already on your payroll like writers, IT personnel, and marketers to help.
• This virtuous cycle could explain why these pages tend to rank.

However, if you are going to use SEM to build your business in the first instance, it’s worth pursuing SEO as a slow-burning strategy to replace/complement SEM in the longer-term. The more it’s worth, the more likely it is that the phrase is delivering business results for someone. You can also place speech marks— “ ”—around the phrase to see if you get a more specific set of results. The speech marks ensure that the search engine looks for the exact phrase rather than similar phrases. A long-tail keyphrase might be “Buy logo design in Atlanta, Georgia”—this gives a clear indication of a buying intent, and, better, it also gives a geographical location. If you’re based in Atlanta, Georgia, and you sell logos—if this phrase brings your website up in a search, then you’re going to be in with a chance of winning some business.