Then, optimize the key areas to ensure Google can clearly understand what they should do next. The first step is to carefully plan your site to have a sensible filing cabinet structure to house your products and/or services. Still, again, they deserve consideration by any web design agency that takes care of hosting and is serious about the SEO of their customers’ websites. Knowing what to optimize is essential and is the target we aim at.

Most WordPress themes, if coded properly, will automatically assign the title of your page or post as the H1 header. You can then set other headers (H2, H3, H4, etc.) within your post or page. The H1 tag is your most crucial header and should contain your main keyword. Additional headers could also include your keyword or long-tail variations of it. The Yoast SEO settings in the WordPress dashboard.Here you can access Yoast’s settings to optimize your site. We’ll refer back to this area in other sections of this post.

BrightLocal’s Local SERP Checker

Since Google is the biggest and most valuable search engine, I will use it in the examples below. But anything you do to optimize your website for Google also applies to the other big search engines. SEO is important for many reasons, but the primary reason is that it can help you achieve higher rankings, which means more organic traffic to your website. Search engines have intelligent algorithms and spam detection techniques that can track and penalize any websites using black hat SEO techniques to achieve higher rankings.

There’s a typo in the KWFinder section, instead of “But don’t let this fool you” it’s “But don’t less this fool you”. I love these tools & always share them with colleagues & clients. For example a snapshot of the top 10 serps compared to the webpage webpage you’re trying to rank. I tried to use UberSuggest for search a really basic keyword and it couldn’t find any information at all for a widely used keyword..