Visual elements can be indexed by Google, presenting another chance for your pages to rank for keywords. You can also use AI content tools and keyword research tools, like Ahrefs and Keywords Everywhere, to help you scope out targeting opportunities and keyword variations. SEO content employs optimization best practices to help your site get noticed by search engines.

• Meta keywords Google Search doesn’t use the keywords meta tag.
• While there are instances in which many of these tags could be used appropriately, a mistaken application of them can really cost a business.
• When you run a search, the search engine finds and returns matching results from the index.
• Doing so breaks up the monotony of written content and gives people new ways to interact with your brand.

Together they combine to create a solid foundation to enable you to reach your target audience. Why Moz Small Business Solutions Uncover insights to make smarter marketing decisions in less time. Keyword Explorer Find traffic-driving keywords with our 1.25 billion+ keyword index. Technical aspects, like the quality of your code and site speed. Google will usually find and index your website on its own, but you can sometimes speed the process up by submitting your sitemap.

What is black hat SEO?

Finally, once you have all of the standard on-page elements taken care of, you can consider going a step further and better helping Google to understand your page. People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them.

• A product manager may have an idea of what their target users want to see, but they won’t want to assume that they know everything.
• When it comes to SEO, not all website builders are created equal.
• So if your site is hard to use, uses intrusive popups and ads, and has a bunch of broken links… people aren’t going to link to it.
• I personally use Siteground for this website so I cannot recommend it more.

In fact, 98% of consumers found local businesses on the internet in 2022, up from 90% in 2019. Neither TikTok, nor ChatGPT can match the depth and authority of a search engine like Google. Most likely, you’ll leave the page and open another one that satisfies your search intent. This tells us that while user signals are super important, it’s not just what’s on your site that counts.

Create a positive user experience

The IONOS SEO link checker reliably evaluates the link profile of your website, giving you concrete data. In the on-page results, you will see an overview of all the broken links on your site. On this basis, you can strengthen and optimize your internal linking structure with SEO link building.

When it comes to SEO, having a website that is consistently available to both users and search engines is vital. Uptime refers to the amount of time that your website is accessible and functioning properly. A high uptime percentage indicates that your website is reliable and can be accessed by visitors without any issues. On the other hand, a low uptime percentage means that your website may experience frequent downtime, leading to a negative impact on your SEO efforts. SEO testing includes UX elements, which can impact search engine rankings and organic traffic.