How To Establish a Unique SEO Campaign Strategy for a Law Firm’s Website
To attract more customers and expand your company, you need a quality and interactive website. Also, you should be found. This is where your SEO campaign plays a major role. When your website does not drive a substantial amount of traffic, it does not matter how awesome your site is. The site will provide no phone calls and leads. Here we delve into the five critical guidelines that you can use to take your web presence to the next level. Start to choose the keywords that you want to draw your attention to. Creating an SEO optimized website is an easy thing to do. People fear the word SEO .
It does not have to be this way. The first thing to do in optimizing your site is to find out the keywords that are more sensible for your firm. More specific keywords are more effective than broad or generic keywords. For example, the keyword ‘New York Attorney’ is more generic. Not less than 166,000 lawyers litigate in New York. Such a keyword does not improve your web presence. Be attentive to your specialized area of expertise. For example, a keyword like ‘New York City Divorce Attorney’ is a better technique. Find out where rival businesses rank for your chosen keywords. Once you have selected the keywords, go to google and browse through them. Find out the companies that have top ranking for it. This is a great way to know your direct competition and where they rank in organic search.
Make time to examine their sites to determine how they use their keywords for a more favorable ranking. Your website must be mobile optimized. There is an increase in the search for law firms on mobile phones. So, it is critical for your site to be of high quality so that the smartphones can take a short time to load the web pages. Besides, a mobile-friendly site betters your ranks in search engines such as Google, Bing, and Yahoo. A site that is not mobile-responsive will rank at the bottom of the search results. The right illustration of a mobile-friendly law firm website is the website of Stephen Babcock. You can follow his tactics to design yours.
The other vital idea is to optimize the keywords on your Home page. The moment you determine your target keywords, confirm that your home page is aligned with them. Also, it is advisable to create keyword-specific pages. Search engines favor you for having a significant amount of content about specific keywords. Make lots of pages and blogs with the top keywords to increase your ranks.