A Google spokesperson says the company faces “immense competition” and people have many choices about how they search for information online. Media executives aren’t the only ones questioning Google’s control of the internet. Google is simultaneously battling numerous antitrust lawsuits against different parts of the company’s sprawling £1.7tn ($2.2tn) business. The company is currently awaiting a decision in a lawsuit brought by the US Department of Justice accusing Google of running an illegal monopoly in the search engine industry. If the tech giant loses the case, the penalties could range from massive fines to a forced break-up of the company.

• For this reason, it’s best to be on the safe side and remove meta keywords tags from your site.
• Because a lot of the JavaScript frameworks are templatized, you can easily end up in a situation where the same title or meta description is used for all pages or a group of pages.
• So if you’re sick of reading the same old beginners stuff (“create great content!”), you’ll really enjoy this list.
• Check out this in-depth local SEO guidefrom the folks over at TheSiteEdge.

Google crawls these types of links when analyzing your site. These links help build authority which affects your rankings since link juice is passed from the linking page. An excellent tool to get an overview of your backlink profile is Ahrefs. You can see the total number of backlinks to your site, the number of referring domains, organic ranking keywords, and more. This platform’s backlink notifications are also helpful. Link farming, for example, when groups of websites link to each other to boost their backlink counts, was one of those strategies.

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Thank you so much for providing such a useful information. You have made it so easy and clear to understand about SEO. Thanks for sharing such a good Article, its very helpful for the new comers of eCommerce business starters. ‘Good Content’ means your content should be unique, not a copied one. The second thing, it should be informative and revealing the exact information that reader wants.

• Like building 10 sites and interlinking them to make Google think your crappy bitcoin sites are legit.
• As you probably know, the search results change dramatically depending on where you are and what device you’re using.
• Which is useful for understanding how others perceive your site.
• To help bolster your SEO efforts, here’s a collection of free and paid keyword research tools, backlink analysis software, and more.

And then select “linking domains” from the “metrics over time” section to see month-over-month link growth. All of these smart and authentic strategies provide good local link opportunities. However, to find them you’ll want to know some advanced Google operators to make discovering them a bit easier. If you have partners you work with regularly, or loyal customers that love your brand, there are ways to earn links from them with relative ease.