Sign up for ranking alerts through Semrush’s Position Tracking tool. This means your content should be accurate, comprehensive, and relevant to your brand. Make sure you know the SEO basics before you dive into tools and resources. Unlike most SEO case studies, this post contained a detailed, step-by-step process. A hook is an angle, a data point, or something controversial that will encourage people to naturally link to you. For example, this internal link is linking to my page about “on-page SEO”.

The image below is an example of an SEO report from Ahrefs, which has given an overview of the link-building progress of the SEO efforts. This is a small but important step in the SEO process, especially for mobile optimization. I spoke with Zoe Ashbridge, Senior SEO Strategist at forank. Ashbridge has nearly a decade of experience in digital marketing and SEO.

Don’t Ignore Voice Search

Execute on the tips we mentioned earlier, and you’ll be on your way to higher rankings. A single backlink from a high-authority page will pass more authority than 100 backlinks from irrelevant, low-quality pages. Once you’ve conducted keyword research, it’s time tostart creating content. These algorithms take into accounta huge number of ranking factors to decide where a specific page should rank. The words and phrases that people type into search engines to find what they’re looking for. Earn backlinks by creating compelling content with assets designed to attract backlinks, such as original studies, free resources, infographics, or a unique view on a topic.

• Page titles are shown in the search results, so they should be attractive and help users understand if the page is relevant to their search so they can click to visit the page.
• To check a page, enter the URL into the search box at the top of the page.
• It’s difficult to measure the quality of content exactly, but a tool likeSEO Writing Assistant can help.
• Remember that search engines display in the results what they find in the title tag, notthe h1 tag.
• The general recommendation is to keep it below 70 characters because this is the average number of characters Google displays in the search results.

It’s best practice to include your target keyword in the title tag where it makes sense. Beyond that, it’s about making both the title and meta description as compelling as possible. Let’s say that you want to rank for “affiliate marketing.” It’s clear from analyzing intent that searchers are looking for a blog post.

Squarespace Blog→

Keyword research is the process of discovering search terms (i.e., keywords) that relevant audiences type in search engines. So you can target the ones that are likely to be most beneficial for your business. An SEO technique is considered a white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

Largest Contentful Paint – reports the amount of time required for the page’s largest content to load, including images and videos. Page experience includes existing SEO factors such as mobile-friendliness, website security, and page speed. It also uses Core Web Vitals, a set of metrics that measure loading, interactivity, and visual stability. The right amount of authorized backlinks will bring more benefits than having excessive links from spammy websites. If you use WordPress, the SEO plugin Yoast offers suggestions for title tags and descriptions, along with a snippet editor that allows you to preview how your page will look on Google.