Google reads this description when crawling the page to understand what it’s about. What actually constitutes quality, targeted, EAT-friendly, and SEO-optimized content? And it helps you rank higher in search engines and attract more organic traffic to your site. The higher you rank, the more likely you are to drive people to your pages. So, the primary goal of SEO is to get more organic traffic from search engines. Additionally, a page can be explicitly excluded from a search engine’s database by using a meta tag specific to robots .

• Just make sure that when a page is not found, it returns a custom 404 page.
• According to Berry, her site’s traffic fell 70% after the 2022 Google update and dropped even further after Google started testing its new AI.
• It’s also possible to upload the video directly to the WordPress site, but we don’t recommend it as it can quickly take up resources.
• And this mini SEO checklist will help ensure that your page is optimized for SEO.

Look for authority websites where you could contribute, resources lists that you could be part of, or ideas to create content that you could use as part of a digital PR campaign. Analyze their keyword mix, search volume, difficulty, and rankings to understand their SEO strategies and identify potential gaps or opportunities for your website. Use keyword research tools to discover new ideas, variations, and long-tail phrases relevant to your business. Use a robots.txt file to guide search engine crawlers and prevent them from accessing irrelevant or duplicate content. Links from other websites pointing to yours are needed to rank well in search engines.

Add timestamps to your video

Please don’t write long content just for the sake of it. In the second example, I’ve targeted my primary audience first and placed the theme of cats in the right context from the get-go. (The ‘right’ context is to use these cat-themed designs to produce home crafts.) As you can see Google has registered words like “crafters,” “designs,” and “Cricut,” more than others. And those words are driving the broader intent of the text. Ideally, place it as close to the start of the title as possible.

Besides learning the different concepts and theories, the only way to find out what works is to apply the various SEO techniques on a website and monitor your rankings. Reducing Bounce Rate – Ensure your landing pages are relevant to the search queries and offer valuable content to keep visitors engaged and on your website for longer. Contribute content on other high-authority and related websites. The relevancy of the content to what the user is searching for is the number one SEO factor. By analyzing the behavior of millions of searchers, Google knows what type of content they expect to see for a particular query. Technical SEO is important because if you have problems with crawling and indexing, it can negatively impact your rankings.

What is off-page SEO?

With that, here’s exactly how to create content for SEO. I usually go with URLs that only use the keyword (like with my on-page SEO guide). But I want to see if adding “guide” has any effect (+ or -). Thank you so much Brian, for another exclusive guide!

• You can ask your developer to analyze your webpages to identify unnecessary requests.
• This was the catalyst that helped shift the role of an SEO away from simply trying to game the system, to actually building quality websites.
• You can also achieve off-site engagement through social media and collaborating with bloggers.
• It’s time to shift your focus to off-page SEO strategies.